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Seth Godin: This is Strategy

Greenwich Library is excited to welcome author and foremost marketing expert, Seth Godin to the Berkley Theater stage to discuss his newest book: This is Strategy: Make Better Plans (Authors Equity, 2024). Godin will discuss culture, systems, empathy, and change--and that strategy is the hard work we do before the other hard work begins.

Through his book, Godin shares his approach to creating meaningful change whether you're revolutionizing an industry, sparking a movement, or building a freelance career. Godin provides a framework for creating an effective and elegant strategy, offering essential building blocks to make change happen. He challenges you to see the bigger picture--prioritizing long-term thinking over quick fixes--and making smart, purposeful choices that shape a better tomorrow.

All attendees will receive his/her own copy of This is Strategy thanks to the generous support of the Greenwich Library Board of Trustees and the Peterson Foundation. Seth Godin will be available after the talk for a book signing.

Explore other books by Seth Godin available at Greenwich Library here: Seth Godin's Marketing Essentials Booklist

To get early access to Greenwich Library's Business, Careers, and Finance, and Nonprofit events, sign up here for the monthly Business & Career Email List.

Headshot credit: Brian Bloom

Date:
Thursday, June 12, 2025
Time:
7:00pm - 8:00pm
Location:
Berkley Theater
Audience:
  Adult     Senior     Teens  
Categories:
  Business, Career, and Finance  
Registration has closed.

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to writing one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What to Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The new book, out in 2024 is This is Strategy. It was featured in the Harvard Business Review and became a nationwide bestseller. His previous books include The Song of Significance and The Practice, and creatives everywhere have made it a bestseller.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing (the good kind). Seth has given five TED talks, including two that rank as the most popular of all time. By teaching about everything from effective marketing and leadership, to the spread of ideas and our responsibilities as leaders, Seth has been able to motivate and inspire countless people around the world. In May 2018, he was inducted into the Marketing Hall of Fame. He’s also a canoeing instructor and an improving juggler.